Fátima Bosch, hailing from Tabasco, has captured the crown of Miss Universe, an achievement celebrated nationwide. Since winning the title of Miss Universe Mexico in September 2025, she became the 74th Miss Universe in November, showcasing Mexican talent on an international stage. Bosch’s reign will extend to November 26, 2026, when she will pass the crown in San Juan, Puerto Rico, yet her current work is vital in promoting the upcoming Miss Universe Mexico competition. Scheduled for August 29 in Los Cabos, this event not only selects the next national representative but also puts a spotlight on local tourism and community engagement. During an appearance on the morning show “Sale el Sol,” Bosch revealed the Corazón Cabo Resort & Spa will host the competition, promising new opportunities for visibility and excitement within the region.
In addition to the pageant, Los Cabos is abuzz with events that enrich the local culture and economy. Cities like San José del Cabo and Cabo San Lucas celebrate their traditional fiestas, but the Miss Universe Mexico contest promises broader national attention. Among this year’s contestants is Selene Zazueta from La Paz, who has already gained recognition at various competitions. As the countdown begins, participants from all states will converge in Los Cabos for filming and competitions, creating an atmosphere of anticipation and unity ahead of the live broadcast.
This month is particularly vibrant in Los Cabos. Following the Miss Universe Mexico event is the renowned ATP 250 Los Cabos Tennis Open, taking place from July 25 to August 1, showcasing not only sports but also attracting visitors who will experience the luxury that the region offers. Another significant event, the Bisbee’s East Cape Offshore fishing tournament, adds to the allure. Expected to boast a prize pool exceeding last year’s $1.52 million, it underscores the thriving tourism scene even during low seasons.
Los Cabos also welcomes the Amanvari resort, set to open on August 1, marking a first for the luxury Aman brand in Mexico. With exclusive amenities and breathtaking accommodations, the resort is poised to appeal to travelers seeking unique experiences. The resort features a range of dining options, showcasing both local and international cuisine, along with rejuvenating wellness therapies such as traditional temazcal sessions.
Looking ahead, Los Cabos is set to expand its hospitality offerings. The long-anticipated St. Regis Los Cabos at Quivira is expected to open in late 2026, while the new Soho House Los Cabos aims to welcome guests in November, enhancing the area’s appeal for luxury travel. On the golfing front, the Oleada Golf Links is in previews, designed by renowned golfer Ernie Els, and promises to enhance the golfing landscape in the region. With the addition of Campo Alto and Tiger Woods’ Legacy Club set for 2026 and 2027 respectively, the local golf course inventory will notably increase from 18 to 21, inviting both residents and tourists to enjoy the scenic courses.
This rich tapestry of events, alongside hospitality growth, emphasizes the commitment of the Government of Mexico and local institutions to boost tourism and community engagement, ultimately fostering a vibrant environment for all.